17 Jul Knowledge Deficiencies: In the first section explain on one (1) page, what are your team?s know
Knowledge Deficiencies: In the first section explain on one (1) page, what are your team?s knowledge deficiencies? For example, what don?t you know about the industry and/or organization and value creation? The organization?s strengths, weaknesses, opportunities, and threats? The organization?s key customer segments which make up the organization?s target market? Clearly indicate team members’ contributions? Course textbook: Marketing Strategy: A Decision-Focused Approach, 8th edition. Chapter 6: Target Attractive Market Segments Chapter 7: Differentiation and Brand Positioning Value Creation Gummerus, J. (2013). Value creation processes and value outcomes in marketing theory: Strangers or siblings? Marketing Theory, 13(1), 19?46. https://doi.org/10.1177/1470593112467267 Barringer, B. R., & Harrison, J. S. (2000). Walking a Tightrope: Creating Value Through Interorganizational Relationships. Journal of Management, 26(3), 367?403. https://doi.org/10.1177/014920630002600302? File: Marketing Consultant Report Annotated Outline PBLteamassignment.docx
