Your deliverable is a TWO pages.

On page 1: Analyze the corporate strategy at GE and how it has been changing:

Describe it in depth using the  4 poles.

Explain the theory of value creation.

Critique (good theory, aka creates a long term sustainable competitive advantage?, coherence?, potential for improvements?).

On page 2: Analyze the business unit strategy of one of the GE businesses mentioned in the interviews and tell us how it has been changing:

Describe it in depth using the  Who/What/How framework.

Explain the theory of value creation.

Critique (good theory, aka creates a long term sustainable competitive advantage?, coherence?, potential for improvements?).

MATERIAL:

https://www.cnbc.com/video/2018/11/12/watch-cnbcs-full-interview-with-general-electrics-larry-culp.html

https://www.cnbc.com/video/2017/10/20/watch-cnbcs-full-exclusive-interview-with-general-electric-ceo-john-flannery.html