05 Oct What Is the Value of Buzz? One of the classic debates in the popular press is whether all buzz or word of mouth?positive and negative?is good for a brand. Some feel that any press is good
What Is the Value of Buzz? One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that as long as people are talking,...