12 Jan Discuss legitimacy in terms of concepts like power and leadership and how this might apply to other sports organizations. How has the UFC been able to differentiate its brand from other
Week #1: (Case 2.1, 2.2, 2.3) Using the case studies from chapter 2, discuss legitimacy in terms of concepts like power and leadership and how this might apply to other sports organizations. How has the UFC been able to differentiate its brand from other...