31 Jan Exhibit 4.8 presents Treacy and Wiersema’s sources of competitive advantage. Operational excellence, product leadership, and customer intimacy are three means to the same end (i.e., advantageous br
Exhibit 4.8 presents Treacy and Wiersema's sources of competitive advantage. Operational excellence, product leadership, and customer intimacy are three means to the same end (i.e., advantageous brand differentiation). According to marketing professional Jana Barrett in the article "Why Customer Experience is the New Competitive...