Business & Finance / Marketing Archives - Page 118 of 377

19 Sep The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does

Posted at 09:55h in Business & Finance / Marketing

The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize...

19 Sep Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and res

Posted at 09:53h in Business & Finance / Marketing

Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger's assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on...

19 Sep Read Chapter1 of Never Split the Difference?and write three paragraphs about what you learned and how you think you might use this in your school work and career. This is not a book re

Posted at 09:53h in Business & Finance / Marketing

Read Chapter1 of Never Split the Difference and write three paragraphs about what you learned and how you think you might use this in your school work and career. This is not a book report: it should be you explaining what you've learned from this chapter.NeverSplittheDifferrence.pdf...

18 Sep This is the first of two discussion question assignments for the semester. This assignment relates to the reading by Shoemaker and Krupp (2015) entitled The Power of Asking Pivotal

Posted at 04:20h in Business & Finance / Marketing

This is the first of two discussion question assignments for the semester. This assignment relates to the reading by Shoemaker and Krupp (2015) entitled The Power of Asking Pivotal Questions (available on Canvas). Provide a written answer to the following question: How can pivotal questions...

18 Sep Listen to the 2 attached audios of the following guest speakers: For each speaker, please share your answers to the following questions: 1. One thing that surprised you 2. One

Posted at 04:16h in Business & Finance / Marketing

1. Listen to the 2 attached audios of the following guest speakers: 2. For each speaker, please share your answers to the following questions: 1. One thing that surprised you 2. One thing that gave you a new perspective ...

18 Sep Develop the Situational Analysis for the Complete Marketing Plan. Customer characteristics/Market Demographics, Market needs, SWOT analysis. Submission Instructions: The paper i

Posted at 04:13h in Business & Finance / Marketing

Develop the Situational Analysis for the Complete Marketing Plan. Customer characteristics/Market Demographics, Market needs, SWOT analysis. Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper does...

18 Sep Click on the link below to read a very interesting article – These Startups Are Remodeling the Doctor’s Office: https://www.inc.com/kimberly-weisul/startups-rethinking-doctors-of

Posted at 04:11h in Business & Finance / Marketing

Exercise Content This is for Extra Credit in the class: Click on the link below to read a very interesting article - These Startups Are Remodeling the Doctor's Office: https://www.inc.com/kimberly-weisul/startups-rethinking-doctors-office-future.html Write a minimum 2 page summary...

18 Sep An ophthalmology practice is deciding whether to offer prescription eyeglasses for sale in-house. The new service would require training and hiring of additional personnel, invento

Posted at 04:10h in Business & Finance / Marketing

Exercise Content An ophthalmology practice is deciding whether to offer prescription eyeglasses for sale in-house. The new service would require training and hiring of additional personnel, inventory for glasses and frames, and some minor space alterations. The utilized space in the office...

17 Sep Assessment Task Individual Written Case Analysis / Report ?Word Count: 3,000 words For this assignment, you have a choice between two cases related to the modules core Grant textbook.

Posted at 10:42h in Business & Finance / Marketing

Assessment Task Individual Written Case Analysis / Report Word Count: 3,000 words For this assignment, you have a choice between two cases related to the module’s core Grant textbook. You must choose ONE and do a written individual case analysis, in the form of a...

17 Sep After completing the modules, your job is to write a 3-4 page reflection memo answering the following questions: 1) How does Google Define finding a digital opportunity in business? 2

Posted at 10:42h in Business & Finance / Marketing

After completing the modules, your job is to write a 3-4 page reflection memo answering the following questions: 1) How does Google Define finding a digital opportunity in business? 2) What are the fundamentals Google claimed in the second module as the keys to...