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Prior to completing this assignment, review your prior research on the company you selected for research in this Week’s Environmental Scanning interactive assignment. Also watch the video How to Perform a SWOT Analysis (Links to an external site.) (2016). In approximately 250 words,Describe the company’s history, products, and major...

The case - IKEA  Account Relationship Management (Customer Relationship Management for B2C environments) is one of the concepts that have changed how the salesmanagement policies and plans are conceived within business organizations. Despite the fact that many companies still struggle with its application, yet we...