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Review following article : https://web.archive.org/web/20160216063051/http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy Product development is the process of taking a product from concept through the design and creation stages to product launch. When stores create their own brands and sell them in their own outlets, they refer to that brand as a...