What are some of the ethical, social, cultural and/or political issues that are relevant to understanding its design, implementation and/or adoption? ...
Your objectives section should address the following: For your company, formulate at least five marketing objectives related to the new product/service that are realistic, measurable, time-specific and comparable to a benchmark. Discuss the objectives as they relate to commercial,...
Prior to beginning work on this assignment, read Chapters 1, 2, and 3 of your course text. For this assignment, you are asked to discuss the economic environment and major changes of the world economy in the past 20 years and the economic and trade...
Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you...
A number of factors contribute to the pricing strategies for a product. Considering the segments in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves through the life cycle, how...
After completing your Back pack simulation on Connects, submit your reflection answering the following questions. Q1. Explain the details of the marketing strategy that you used in the marketing backpack. Provide examples from the simulation and reasoning for your choice of decisions of each of...
In this week's discussion post, you will analyze the target market of a company of your choice. Using Target Marketing Segmentation (Demographic, Psychographic, Geographic, and Behavioral Segmentation), determine the company's ideal customer. (Here are some examples of companies you could choose from: Nike, Tesla, White...
In this assignment, you are to select one of the top marketing technology companies below and conduct a research report on the technology. Pick just one of the following marketing technologies: Hubspot Salesforce Marketing Cloud Zoho ...
For this assignment, download the Week 3 Give Back Project Assessment Instructions. Read the instructions carefully and submit the following sections for the Give Back Black-Tie Gala: 7. Project Team Roles 8. Ethics & Team Ground Rules 9. Communication Management Plan 10. Risk Register 11....
In order to be effective, you also need to know what your competition is up to. Therefore, a competitive analysis is helpful here. This analysis will be dependent on your research into the competitive arena. Your competitive analysis should focus on two key competitors. ...