After completing your Back pack simulation on Connects, submit your reflection answering the following questions. Q1. Explain the details of the marketing strategy that you used in the marketing backpack. Provide examples from the simulation and reasoning for your choice of decisions of each of...
In this week's discussion post, you will analyze the target market of a company of your choice. Using Target Marketing Segmentation (Demographic, Psychographic, Geographic, and Behavioral Segmentation), determine the company's ideal customer. (Here are some examples of companies you could choose from: Nike, Tesla, White...
In this assignment, you are to select one of the top marketing technology companies below and conduct a research report on the technology. Pick just one of the following marketing technologies: Hubspot Salesforce Marketing Cloud Zoho ...
For this assignment, download the Week 3 Give Back Project Assessment Instructions. Read the instructions carefully and submit the following sections for the Give Back Black-Tie Gala: 7. Project Team Roles 8. Ethics & Team Ground Rules 9. Communication Management Plan 10. Risk Register 11....
In order to be effective, you also need to know what your competition is up to. Therefore, a competitive analysis is helpful here. This analysis will be dependent on your research into the competitive arena. Your competitive analysis should focus on two key competitors. ...
"Why Are We Loyal to Certain Brands?" video case https://youtu.be/9iqo8N7clEE?si=LijCkYa7NBQl28XF Discuss the following : Which customer behavior factors could a brand extract if they were deciding upon offering product choices? Which customer behavior factors would a new a brand...
In this discussion, it's important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the following questions: 1) What did...
In this week's discussion post, you will respond to the following questions: What is Marketing? How does it influence our daily lives, businesses, and society? As a Christian, discuss your responsibilities as a Marketer. How should your values guide your...
Identify an emerging technology discussed in the course. What are some of the ethical, social, cultural and/or political issues that are relevant to understanding its design, implementation and/or adoption? ...
Note how the PepsiCo mission statement answers the question “What business are we in and where are we going?” In addition, it focuses on the market(s) rather than the good or service it sells. Our mission is to be the world's premier consumer...