In order to be effective, you also need to know what your competition is up to. Therefore, a competitive analysis is helpful here. This analysis will be dependent on your research into the competitive arena. Your competitive analysis should focus on two key competitors. ...
"Why Are We Loyal to Certain Brands?" video case https://youtu.be/9iqo8N7clEE?si=LijCkYa7NBQl28XF Discuss the following : Which customer behavior factors could a brand extract if they were deciding upon offering product choices? Which customer behavior factors would a new a brand...
In this discussion, it's important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the following questions: 1) What did...
In this week's discussion post, you will respond to the following questions: What is Marketing? How does it influence our daily lives, businesses, and society? As a Christian, discuss your responsibilities as a Marketer. How should your values guide your...
Identify an emerging technology discussed in the course. What are some of the ethical, social, cultural and/or political issues that are relevant to understanding its design, implementation and/or adoption? ...
Note how the PepsiCo mission statement answers the question “What business are we in and where are we going?” In addition, it focuses on the market(s) rather than the good or service it sells. Our mission is to be the world's premier consumer...
Post your SWOT analysis to the discussion board. Provide a brief 2 sentence overview of how you determined each of the strengths, weaknesses, opportunities and threats for your SWOT. Reply to your peers as well to give them feedback on their SWOT analysis...
In 2018, Chewy posted positive financial growth. What environmental factors drove this performance? How is Chewy able to differentiate against Amazon? What environmental factors influence the areas of differentiation for Chewy? Provide an additional example of a...
Identify an emerging technology discussed in the course. What are some of the ethical, social, cultural and/or political issues that are relevant to understanding its design, implementation and/or adoption? ...
You will take the role of the Chief Strategy Officer of one company from the list below. Click on the link below to show the list of companies you may choose from: https://www.forbes.com/powerful-brands/list/ In your Week 1 assignment, write a 2-3 page (between 200-300 words...