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choose one of the eight criteria constituting the UK’s National Benchmark Criteria on Social Marketing (French, Blair-Stevens, 2006) and describe how it has been applied in a social marketing program implemented in Australia or internationally. The goal is to understand the criteria and the theoretical...

In an MLA formatted, please research and report on a business facing an issue related to one of the factors (economic, global, social, technological, and competitive). Please describe the company, summarize the issue, and then what recommendations you would make to improve performance. Please use...

  Case Study: Kraft Heinz: A Former Taste Maker Now Struggles as Consumer Tastes Change (Appendix 1: Company Cases #5, pp. 551-553) Please Note: The first part of question 2 is asking which of the four major characteristics that influence consumer buying behavior (cultural, social,...

  The Internet has changed the retailing world.  It has become an important channel through which retailers can communicate and offer products/service to consumers.  You are to explore a couple of different retail strategies and discuss how the shopping experience varied. Shopping for the product...