28 Jan Grocery chains such as Abdullah Al-Othaim Markets track consumers purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles
Grocery chains such as Abdullah Al-Othaim Markets track consumers purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? ...