Business & Finance / Marketing Archives - Page 95 of 377

28 Nov Should companies be run to earn a profit, or to serve a purpose? In this ground-breaking book, acclaimed finance professor and TED speaker Alex Edmans shows its not an either-or choice. Drawing from the highest-quality evidence and real-life examples spanning industries and countries, Edmans demon- strates that businesses driven by purpose are consistently more successful in the long term.

Posted at 08:17h in Business & Finance / Marketing

1.Read the instruction for this assignment and follow exactly like the instruction on writing it. 2. Provided the book source to read.Starting from page 250 until to end of the book ( Half of the book for book Review assignment) Grow_the_pie_how_great_companies_deliver_both_purpose_and_profit_Alex_Edmans_z-lib.org1.pdfinstrucitonforbookreview.pdf ...

28 Nov It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices. Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, community service, volunteerism, etc. Based on your understanding of the organizations goals, what recommendations do you have for how to create a more ethical, socially responsible, and/or sustainable business? What practices do you recommend the organization pursue? book: https://c

Posted at 08:17h in Business & Finance / Marketing

It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices. Think broadly about what to consider: philanthropy,...

28 Nov Developing the Marketing Mix For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies?and integrated marketing communications plan.Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the third part of your marketing plan in 68 pages using the Part C Marketing Plan Template [DOCX]: Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.? Develop the company’s pricing strategy including a rationale for the approach chosen. Develop the company’s distribution strategy, including a rationale for the approach c

Posted at 08:16h in Business & Finance / Marketing

Week 9 Assignment - Part C: Developing the Marketing Mix Overview For this assignment, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies and integrated marketing communications plan.Note: You should make all assumptions needed for the completion of this assignment....

28 Nov Choose 1 of the companies mention in the following website : Apple https://worldsmostethicalcompanies.com/honorees/apple/ In your paper describe why/how they became one of the worlds most ethical companies. Provide supporting evidence. Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/video-what-is-strategy/

Posted at 08:16h in Business & Finance / Marketing

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following: Choose 1 of the companies mention in the following website : Apple https://worldsmostethicalcompanies.com/honorees/apple/ In your paper describe why/how they became one of the worlds...

25 Nov Recommendations for the clothing company Patagonia? What are realistic goals given 5C conditions?? Strategic considerations ??????????- Target market(s) ???????????????????- Is firm pursuing rig

Posted at 04:40h in Business & Finance / Marketing

Recommendations for the clothing company Patagonia o Objectives. What are realistic goals given 5C conditions? o Strategic considerations - Target market(s) - Is firm pursuing right target market?' - Are there ways the firm needs to understand the target market better? - Value proposition...

25 Nov Pull 4 brand emails or SMS visual examples that you think showcase strong creative and storytelling. Feel free to look at?brands in beauty, fashion, skincare Explain in detail why you believe the

Posted at 04:40h in Business & Finance / Marketing

Pull 4 brand emails or SMS visual examples that you think showcase strong creative and storytelling. Feel free to look at brands in beauty, fashion, skincare Explain in detail why you believe the email campaign is successful and storytelling. some brands: Glossier, Charlotte Tilbury, Drunk Elephant,...

25 Nov Last week, we discussed various short term sales promotions some of which were from retailers and others that were direct from the manufacturer or service provider. This week, we will expand on

Posted at 04:38h in Business & Finance / Marketing

Last week, we discussed various short term sales promotions – some of which were from retailers and others that were direct from the manufacturer or service provider. This week, we will expand on other digital marketing efforts companies use to communicate and build lasting customer...

25 Nov Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotio

Posted at 04:36h in Business & Finance / Marketing

Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether...

25 Nov Explain why the customer is the cornerstone of marketing Briefly explain the concepts of segmentation and targeting Describe the marketing mix Explain how organizations use the marketing mi

Posted at 04:35h in Business & Finance / Marketing

Module 2 Writing Assignment In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following: Explain why the customer is the cornerstone of marketing Briefly explain the concepts of segmentation...

25 Nov Discuss the opportunities and challenges of channel management for the selected brand in Assessment 1 1000 words. Harvard method reference. Find the brand presentation in the attachmentConceptual

Posted at 04:34h in Business & Finance / Marketing

Task 2.1 Marketing in a Digital word Discuss the opportunities and challenges of channel management for the selected brand in Assessment 1 1000 words. Harvard method reference. Find the brand presentation in the attachmentConceptualizingaNewProduct.pptx ...

25 Nov Recommendations for the clothing company Patagonia? What are realistic goals given 5C conditions?? Strategic considerations ??????????- Target market(s) ???????????????????- Is firm pursuing rig

25 Nov Pull 4 brand emails or SMS visual examples that you think showcase strong creative and storytelling. Feel free to look at?brands in beauty, fashion, skincare Explain in detail why you believe the

25 Nov Last week, we discussed various short term sales promotions some of which were from retailers and others that were direct from the manufacturer or service provider. This week, we will expand on

25 Nov Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotio

25 Nov Explain why the customer is the cornerstone of marketing Briefly explain the concepts of segmentation and targeting Describe the marketing mix Explain how organizations use the marketing mi

25 Nov Discuss the opportunities and challenges of channel management for the selected brand in Assessment 1 1000 words. Harvard method reference. Find the brand presentation in the attachmentConceptual

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