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In an MLA formatted, please research and report on a business facing an issue related to one of the factors (economic, global, social, technological, and competitive). Please describe the company, summarize the issue, and then what recommendations you would make to improve performance. Please use...

  Case Study: Kraft Heinz: A Former Taste Maker Now Struggles as Consumer Tastes Change (Appendix 1: Company Cases #5, pp. 551-553) Please Note: The first part of question 2 is asking which of the four major characteristics that influence consumer buying behavior (cultural, social,...

  The Internet has changed the retailing world.  It has become an important channel through which retailers can communicate and offer products/service to consumers.  You are to explore a couple of different retail strategies and discuss how the shopping experience varied. Shopping for the product...

The Course Project for MKTG425 is a sales plan that includes designing a sales organization structure, code of ethics, communications policy, lead generation plan, sales call policy, presentation strategy, training plan, relationship management plan, and internal communications policy. You may do your project on any...