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In an MLA formatted, please research and report on a business facing an issue related to one of the factors (economic, global, social, technological, and competitive). Please describe the company, summarize the issue, and then what recommendations you would make to improve performance. Please use...
Case Study: Kraft Heinz: A Former Taste Maker Now Struggles as Consumer Tastes Change (Appendix 1: Company Cases #5, pp. 551-553) Please Note: The first part of question 2 is asking which of the four major characteristics that influence consumer buying behavior (cultural, social,...
The purpose of this assignment is to showcase everything that you learned in this course and apply it in detail/depth to a brand/product. This means applying marketing concepts from the course in a deep dive into a brand/product. Please take the time to read...
The Internet has changed the retailing world. It has become an important channel through which retailers can communicate and offer products/service to consumers. You are to explore a couple of different retail strategies and discuss how the shopping experience varied. Shopping for the product...
a critical analysis about a technology or company for a popular media audience: what does the general public need to know about this company that is not self-evident to someone who hasn't had the opportunity to study it in xxxx at xxxxxx!? What do they...
Read through some ads for sales positions that you find via job related sites on the internet. Choose two sales related job postings: 1) One of these would be acceptable to you (and you must qualify) at this time on an entry level with no...
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Go to The Economist website and search for the Big Mac Index for a recent time period. Compare the Purchasing Power of the United States with another country. Try to choose a country with which you are not very familiar. What does this parity say about...
The Course Project for MKTG425 is a sales plan that includes designing a sales organization structure, code of ethics, communications policy, lead generation plan, sales call policy, presentation strategy, training plan, relationship management plan, and internal communications policy. You may do your project on any...